Four Decades of Survey Research Experience—Now Focused on Teaching Others
For more than 40 years, Doug has designed and led survey research projects for organizations seeking to understand their customers, employees and other stakeholders.
Over those years, he has seen well-designed research clarify difficult questions, challenge assumptions and provide leaders with evidence they could use confidently.
He has also seen the opposite.
- Surveys launched before anyone clearly defined what they needed to learn.
- Questions that unintentionally influenced the answers.
- Samples that did not represent the people the organization believed they represented.
- Results that were interpreted too broadly.
- And decisions made from research that looked far more reliable than it actually was.
Those experiences have led to the Accurus Research of today.
Why Accurus Research?
Survey software has made it remarkably easy to conduct a survey. It has not made it easy to conduct a good survey.
Anyone can type questions into an online platform, send a link and produce charts. The difficult part comes before and after that.
- What are we really trying to learn?
- Who needs to be represented?
- Are we asking questions people can answer accurately?
- What might bias the results?
- What does the data actually tell us?
- And what conclusions are justified?
After more than 40 years designing and leading survey research projects, Doug transitioned Accurus Research to teach organizations the thinking behind those decisions.
Practical Rather Than Academic
Accurus Research training is grounded in sound survey methodology, but it is designed for practitioners.
The objective is not to teach research theory for its own sake. It is to help people make better choices when they face an actual survey assignment back at work.
Participants learn not simply what to do, but why it matters—and what can happen when important steps are skipped.
Better Surveys. Better Decisions.
Accurus Research began with a simple idea.
That remains the foundation of everything Accurus Research does.
Better survey research produces more reliable evidence. More reliable evidence reduces uncertainty. And reducing uncertainty helps leaders make better-informed decisions.
Start a Conversation with Doug
Whether you’re considering an executive presentation, the two-day workshop, or a second set of eyes on an upcoming survey, a conversation is the right place to start.