Survey Design
Practical guidance for designing research that answers the question you actually need answered.
Insights
Practical Thinking About Surveys, Evidence and Better Decisions
Good survey research involves much more than writing questions.
The Accurus Research Insights collection explores the practical issues organizations encounter when trying to understand customers, employees, members and other stakeholders.
Topics include survey design, sampling, questionnaire development, data quality, analysis, interpretation, information gaps and the connection between reliable evidence and organizational decision making.
The objective is simple: to help people think more carefully about the information behind important decisions.
Featured topics
What the Insights Collection Covers
The first articles are being written now and will be published here as they become available.
Questionnaire Design
How seemingly small wording choices can have surprisingly large effects on the information respondents provide.
Sampling
Why who answers a survey matters just as much as how many people answer it.
Data Quality
Understanding the factors that determine whether survey findings deserve to be trusted.
Analysis & Interpretation
Moving beyond charts and averages to understand what the data actually shows—and what it doesn’t.
Information Gaps & Decisions
Recognizing when important information is missing and determining whether survey research can help close the gap.
Better Surveys. Better Decisions.
Whether you’re considering an executive presentation, the two-day workshop, or a second set of eyes on an upcoming survey, a conversation is the right place to start.